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Omnisend

Your subscribers become Omnisend contacts, with texts where they agreed, and their orders follow, kept in step from Storeloom’s servers.

In the admin Settings › Apps and sales channels › Omnisend

Open Settings › Apps and sales channels and choose Connect beside Omnisend.

Connecting

  1. In Omnisend, open Store settings › API keys and create an API key with access to contacts and events. Copy it at once: Omnisend shows it only when it is made.
  2. In Storeloom, paste the API key, then Apply in the bar at the top. The bar says what is missing until the key looks right.

There is no list to choose: your subscribers join your Omnisend audience. The key is never shown again: the page says only how it ends.

What is sent

  • Customers who agreed to your marketing emails become subscribed contacts, with when they agreed. Where you ask for double opt-in (Settings › Customer privacy), they join only once they confirmed. Omnisend sends them no welcome of its own.
  • Those who also agreed to your texts (Settings › Checkout) join with their phone number for SMS, when it is written with its country code, such as +44 7700 900123. A number without it is not sent. One who stops agreeing to texts is unsubscribed from them; one who unsubscribes from your emails is unsubscribed from texts there too.
  • Customers who unsubscribe are marked unsubscribed there.
  • Their orders placed after you connect, test orders aside, go to Omnisend as a placed order event, once each, with the order’s number, total without the tip, and products, for your automations and reports there.
  • Omnisend’s API cannot delete a contact. A customer whose data you erase is unsubscribed there from emails and texts: delete them in Omnisend too.
  • Nothing is sent about anyone who did not agree.

Storeloom checks every few minutes; Sync now asks at once. How it stands, switching it off and disconnecting work as for Klaviyo (see Klaviyo).

Who can connect it

Omnisend receives your customers and their orders, so connecting it, changing its key or list and syncing it need a role that may see and export customers and orders, and change the store’s settings: owners and admins, or a store’s own role with those permissions. Others see the page without being able to change it.