Documentation

How the admin is laid out, and the things that work the same on every page.

Your numbers for today or any period, your setup steps and the assistant, on the first page you see.

Menu items that are planned, and what each will do.

Invite people with your link, see how far their stores got, and earn 25 % of what they pay, for as long as they pay.

New orders and messages on your phone or computer, the moment they arrive.

Sign in with Apple, Google, GitHub, a passkey or your email, and choose which of them open your account.

Ask the assistant to find things and make changes, choose the AI model it uses, and dictate instead of typing.

What needs you on this store, in one place.

Move around the admin and add things without the mouse.

See every order, take payment, ship, refund and cancel.

Take payment, ship, split into boxes, refund, hold or cancel one order.

Enter an order yourself, for a sale by phone, in person or by message.

Put an order together for a sale by phone, in person or by message, and create it when the customer is ready.

Shoppers who gave their email at checkout and left without ordering, and the reminder email.

Customers who subscribed at checkout, and what you can do with each subscription.

EU customers who withdrew from a purchase with the withdrawal link on your store.

Refund by item, take items back, and put them in stock again.

Try your store out with orders that stay out of your sales figures and go to no service, app or courier.

Find, sort and change your products in bulk, and save the views you use most.

Every part of a product: text, pictures, prices, stock and pre-orders, variants, and how it shows in your store and in search.

Change many products at once, in a table, and save them together.

Group products for your store’s menus and pages, by hand or by conditions.

How many of each variant you have, changed in one place.

Buyers review what they received; you choose what your store shows.

Move stock between your locations and see it arrive.

Issue gift cards, sell them in your store, email their codes, and see what customers spent with them.

Order stock from your suppliers and receive it into your inventory.

Your customers, what they bought, and adding, importing and exporting them.

Groups of customers by what they bought, where they live and what they agreed to.

What shoppers send with your store’s contact form.

Businesses you sell to, their locations and the customers who buy for them, with payment terms.

Emails and phone numbers your store takes no orders from, until you lift the block.

An AI assistant that answers shoppers on your store from your own products and policies, and hands over to you.

Any period at a glance: sales from visits, where buyers came from, running campaigns and AI assistants.

Which channels, sources and campaigns bring the visitors who buy, and where each order came from.

Plan marketing campaigns, build their links, and see the visits, orders and sales each one brings.

Emails that send themselves, and workflows that tag orders and customers or email your team when something happens.

Pay people a share of the orders they bring, by their link or their discount code, and record what you paid them.

Write one email and send it to the customers who accept marketing.

Codes shoppers enter and discounts that apply by themselves, including quantity breaks.

Images, PDFs and text files for your store and the assistant.

The links in your store’s header, footer and anywhere else a theme shows a menu.

Old addresses of your store that lead to where their content lives now.

News, guides and stories for your store, grouped into blogs.

Your own kinds of content, such as size charts or ingredients, shown by your theme.

Sell to countries, companies and channels with prices you set for them.

See everything that differs in a market, and set its tax, returns, theme and checkout look.

Choose which products each market sells.

Prepare changes to your markets and theme and make them all at once, now or at a set time.

Profit and loss for any period, with the income and expenses you enter by hand.

The cash couriers collect for you on delivery and pay into your account, order by order.

Every payment and refund in your store in one list.

Sales, visits and the checkout funnel, counted without tracking cookies.

Who is on your store right now, what they look at, and the day so far by the hour.

Detailed tables of sales, orders, customers, stock, profit and visits, to read and export.

The emails your customers get from your store, and changing their words and look.

Texts about their orders to customers' phones, through your own SMS provider account, which charges you for each text.

What to fix so search engines show your store well, your homepage listing, structured data and page speed.

Bring products, customers and orders in from a file, and download your store’s data.

Move a whole store to Storeloom, its catalogue and its look, from an export or its website.

Your store’s live theme, your other themes, versions and updates, and where to edit them.

Change how your store looks, section by section, with a live preview, and publish when you save.

Colours, fonts, corners and everything else that applies to your whole store.

Edit your theme’s files directly, with Liquid help, search, history and a live preview.

The words your theme shows, such as buttons, labels and messages, in each language.

About us, FAQ, contact and other standalone pages of your store.

Keep your store closed with a password while you get it ready.

Show another theme version to part of your visitors and keep the one that sells better.

Let shoppers' AI assistants find your products and send them to your checkout.

Add features to your store with apps, and see what each one can reach.

Ship your orders with NextLevel, as waybills for its couriers or from its warehouse.

Configure reporting by market, review financial records and prepare documents and monthly XML.

Say what an app should do; the assistant writes it, you try it safely, switch it on, and can publish it to the App Shop.

Ship your orders across Europe with euShipments, fulfilled with their waybill as soon as it is made.

What you earn from the paid apps you publish, and your monthly payouts.

Take card payments through your own Payball account: customers pay on Payball’s card page, and the order is paid once Payball confirms it.

Printful prints the products you choose and ships them from your own Printful account; each shipment is fulfilled here with its tracking.

Printify’s print providers make the products you choose and ship them from your own Printify shop; each parcel is fulfilled here with its tracking.

Send your orders to your own Royal Mail Click & Drop account and print their labels there; each is fulfilled here with its tracking number.

Ship your orders with Sendcloud’s carriers: a label for each order, fulfilled with its tracking as soon as it is made.

Book your paid orders in your own sevDesk account: the customer, the invoice marked as sent, and the payment on the check account you choose.

Send your orders to your own ShipBob account to be picked, packed and shipped; each is fulfilled here with its tracking once it ships.

Buy shipping labels through your own Shippo account: a label for each order, fulfilled with its tracking as soon as it is made.

Send your orders to your own ShipStation account and buy their labels there; each order is fulfilled here with its tracking once it ships.

Keep the ERP or warehouse system you used with WooCommerce, by giving it a new shop address and a key.

Bring your Yotpo reviews into your store, and earn Yotpo Loyalty points on its orders.

Make apps for every Storeloom store: built with the assistant and run by Storeloom, or on your own server.

Every setting of your store, in one list, and what each area is for.

Your logos, colours, slogan, description and social links, set once for your store, emails and search results.

Your store’s name, country, time zone, currency, units, order numbers and admin colour.

The business behind your store, and the bank account for bank transfers.

Your Storeloom plan, what it includes, and how to change or cancel it.

What Storeloom decided about your store after a report of illegal content, why, and how to appeal.

What your store pays for: its plan, add-ons and paid apps on the store’s card, and your AI credits.

The people who work on your store, their roles, and invitations.

Every way customers can pay, in one list: Storeloom Payments, cash on delivery, bank transfer, your own ways, and other payment providers.

Take cards and other online payments with no account of your own at a payment provider: set it up once with Stripe, at one rate per payment.

Customers pay the courier when the order arrives, with an optional fee; the order ships straight away.

Customers transfer the total to your bank account with the order number as the reference; you mark the order paid when it arrives.

Card and other online payments through an account of your own with Mollie, Adyen, Airwallex, Authorize.Net, iyzico or PayPal.

Cards, iDEAL, Bancontact, PayPal and more through your own Mollie account: connect it with its API key and turn it on at checkout.

Cards, wallets and local methods through your own Adyen account: connect it, add its webhook and turn it on at checkout.

Cards, wallets and local methods in many currencies through your own Airwallex account: connect it and turn it on at checkout.

Cards through your own Authorize.Net account: connect it with its login ID and keys, and turn it on at checkout.

Cards through your own iyzico account, in Turkish lira and five other currencies: connect it and turn it on at checkout.

Accept cards on the hosted myPOS payment page using your own merchant account.

PayPal through your own PayPal account, in 24 currencies: connect it and turn it on at checkout.

Let customers subscribe to products, and what can charge their renewals.

What customers fill in when they order, where you deliver, a tick before ordering, tips, how the checkout looks, and VAT for businesses in other EU countries.

Your logo at the top of the checkout and every colour of the checkout and the order pages.

Every word of your checkout and order pages, said your way in each of your languages.

The shipping options customers choose between, local delivery, pickup in store, handling time, and the documents you print.

Connect a fulfillment center that ships your orders for you.

The places you work from, your default location, and shops customers can visit.

The VAT checkout charges for each country, and whether your prices include it.

Collect sales tax in the US states and Canadian provinces where you are registered, at Storeloom’s figure or your own rate.

The languages shoppers can read your store in, translating with AI, and addresses.

Where customers reach your store, and connecting your own domain.

Work on your store from Claude, ChatGPT or Codex, on your own AI plan.

Measure visits and ads with Meta, Google Analytics, TikTok, Pinterest, Snapchat, Microsoft Advertising, Reddit or your own address, for visitors who agree.

Your cookie banner, privacy policy, age checks, double opt-in for marketing, customers' data requests and where your data is kept.

Run your storefront on your own servers and read your store through the API.

Let customers sign in on your store with an emailed code to see their orders, their loyalty points and choose your marketing emails.

Everything to set up when your storefront is entirely your own code: what Storeloom still does, addresses, buying, search engines and a checklist.

Your own storefront code, built from GitHub on every push and run by Storeloom on your store’s addresses.

Where you sell, whether each place is selling, and which products are on it.

Show your products in Google Shopping and in Facebook and Instagram shops.

Your own fields on products and collections, such as care instructions or ingredients, shown by your theme.

Your subscribers and their orders go to Klaviyo, in one account or one per market, with SMS and browsing and checkout events if you want.

Your subscribers join a Mailchimp audience and their orders follow as events, kept in step from Storeloom’s servers.

Your subscribers become Omnisend contacts, with texts where they agreed, and their orders follow, kept in step from Storeloom’s servers.

Your return rules, and your refund, privacy, terms, shipping, contact and legal notice pages.

Trustpilot review invitations after delivery, and your TrustScore on your store. Free.

Every change to your store, with undo, and a way back to before any moment.

Who changed what in your store, and when.