Analytics

Open Analytics and choose any period with the button at the top: Today, Yesterday, This week, This month, Last 7 days or Last 30 days (the default), or days on its calendar (tap one day, or a first and a last day). Days follow your store’s time zone. Storeloom counts visits without tracking cookies, so these numbers include visitors who decline cookies. Only Growth › Attribution's 30 days of visits and its path to purchase need your store’s own cookie, which your cookie banner asks about as Analytics.

Customize makes the page yours, for your whole team: under On this page, drag a card by its grip to move it (or press the grip for Move up and Move down), Take off removes it, and Add to this page brings back a card or adds a report you kept in Reports. Back to how it was restores the usual page. Save with the bar at the top; Stop customizing keeps what you arranged until you apply or discard it.

A number’s name with a dotted line says what it means when you point at it or tap it.

Compare to, beside the period, says what the numbers are set against: The period before, The same days last year or The same weekdays last year. Sessions and orders say what they were.

Notes, near the foot, mark what explains a dip or a jump: a sale, a campaign, a launch, a price change or an outage. Add note asks for a title, what it was and its days. A small mark under Sales per day shows where a note begins, and the chart’s tooltip names it. Delete asks first.

• Sales: Sales, Orders and the Average order, and Sales per day. Sales are what orders came to, not counting cancelled ones or test orders, less what you refunded, on the day you refunded it (as Home, Sales over time and the report builder count them); the average order is what an order came to before refunds. Orders here and at the top are the same: not cancelled, in your store’s currency; orders in another currency are counted apart and the card says how many.
• Checkout funnel: how many sessions reached checkout and ordered. Visits from automated browsers are not counted; when orders came in and no visit was recorded, the card says so instead of a conversion.
• Top products in the period: units and sales of orders in your store’s currency, after discounts, less items refunded in the period (as Sales by product in Reports).
• Landing pages: where visits began.
• Devices and countries: computer, phone and tablet, and where shoppers came from.
• New and returning buyers.
• Abandoned checkout recovery: Checkouts left, Reminders sent, Recovered orders and Recovered sales.
• Why shoppers left: the answers to the exit question (see below).

Numbers count storefront orders; shares are shares of sessions. Profit and loss, with the income and expenses you enter by hand, is in Finance (see Finance).

Where visitors came from

Sessions by channel: search, social, ads, AI assistants, email, messaging apps, other websites or direct. All sources opens Growth › Attribution, with each source, campaign and the orders they brought.

Why shoppers left

Your store can ask a shopper who has something in the cart why they are leaving, once per cart, at the moment they move to leave: on a computer when the pointer leaves the window at the top, on a phone when they scroll quickly back up after reading. They tap one reason (just looking, delivery costs too much, the price is too high, comparing with other shops, a missing payment method, finishing later, or something else) or close the question. Nothing about the shopper is kept, only the reason.

The card shows how many shoppers were asked, how many answered, and the answers per reason. Turn the question on in the theme editor: Theme settings › Cart › Ask why shoppers leave a full cart (Question settings on the card opens it). The words of the question and its reasons are in Theme text, in every language your store sells in.