Mailchimp
Your subscribers join a Mailchimp audience and their orders follow as events, kept in step from Storeloom’s servers.
In the admin Settings › Apps and sales channels › Mailchimp
Open Settings › Apps and sales channels and choose Connect beside Mailchimp.
Connecting
- In Mailchimp, open Profile › Extras › API keys and create an API key. It ends with your account’s data centre, such as -us21.
- In Mailchimp, open the audience your subscribers should join, then Settings › Audience name and defaults, and copy its Audience ID.
- In Storeloom, paste the API key and the Audience ID, then Apply in the bar at the top. The bar says what is missing until both look right.
The key is never shown again: the page says only how it ends.
What is sent
- Customers who agreed to your marketing emails join the audience as subscribed, with when they agreed. Where you ask for double opt-in (Settings › Customer privacy), they join only once they confirmed, and Mailchimp does not ask them again.
- Customers who unsubscribe are marked unsubscribed there.
- Their orders placed after you connect, test orders aside, go to their Mailchimp profile as a placed_order event, once each, with the order’s number, total without the tip, and products.
- A customer whose data you erase is deleted from the audience for good.
- Nothing is sent about anyone who did not agree.
Storeloom checks every few minutes; Sync now asks at once. How it stands, switching it off and disconnecting work as for Klaviyo (see Klaviyo).
Who can connect it
Mailchimp receives your customers and their orders, so connecting it, changing its key or list and syncing it need a role that may see and export customers and orders, and change the store’s settings: owners and admins, or a store’s own role with those permissions. Others see the page without being able to change it.