The assistant

The assistant works in your admin for you: it opens pages, finds products and orders, and makes changes to your store and its theme. It sees the page you are on. Open it with the sparkle button at the top of any page (on a phone, the sparkle beside the search icon).

The conversation

You have one chat with the assistant in each store: it picks up where you left off, on any page and after you sign in again. When a chat grows very long, its oldest part falls away and the assistant carries on with the recent part.

Your messages sit on the right, with the page you sent them from; the assistant’s answers below them, with each step it took (opening a page, reading it, a change) on its own line that opens to show the details. Under each answer, Copy puts the whole answer on your clipboard. Above the message box the assistant says what it is doing: Working…, Waiting for your answer above (a change waits for you), or Ready for your next message. If you scroll up to read, new words do not pull you down; the arrow button brings you back to the latest. Send with Enter or the arrow button.

Questions it asks you

Before it builds or restyles your store, the assistant asks what it cannot know, one question at a time, on a small card with options, such as how the store should feel. Tap an option, or type your own answer in the box below. It skips what your store already tells it, and asks no more than four. Changes it wants to make still follow Ask first or Just do it.

The window

On a computer the assistant waits in a bar at the foot of every page: type there and press Enter, tap the microphone to dictate, or press the sparkle to open it. On a phone it’s the button in the corner.

It opens on the right, growing out of the bar, and shrinks back into it when you close it. On a wide screen the page makes room for it. Drag its header to move it, drag an edge or corner to resize it, and double-click the header to put it back on the right. Your browser remembers where you left it. On a phone it fills the screen.

The two joined buttons in its top corner turn colour under the pointer. − tucks it away so only its header shows at the bottom of the screen; + or a tap on the header brings it back. × closes it.

Sending while it works

You can keep typing while the assistant answers. Press Enter and your message waits above the box, marked Sends when it is ready, with an × to take it back. Several waiting messages go together as one when the assistant is free, without pressing Stop.

A reply can be cut off: when Storeloom restarts for an update, when the connection drops, or when one request has run for 25 minutes. The panel then says The reply was cut off. Send your message again. (or that the reply took too long). What the assistant had done so far is kept; send your message again and it goes on from there.

If you scroll up, a white button with a chevron takes you back to the end of the chat.

Changes: Ask first or Just do it

• Ask first shows each change and waits for your Allow or Deny. Several changes come together on one card, each with the part of the store it touches, what the assistant Assumed that you did not say, and What it sets.
• Just do it makes changes without asking. Deleting something always asks, in both, and so does anything that takes something off your shop, cancels it or sends it: deleting or hiding many products, collections or pages at once, archiving a product, switching a market off, sending an email campaign, cancelling a transfer or a launch, leaving the store. Making or changing a discount always asks too, since it lowers what your customers pay, and so does every change of a customer email (see below).
• When several changes wait at once, Allow all or Deny all answers them together; each one still has its own Allow and Deny. A change of a customer email is never allowed with the others: it waits for its own Allow.
• Undo under a finished request puts back what it changed. Time travel in Settings keeps every change.

Choosing the AI model

The button beside the paperclip names the model the assistant uses. Tap it to choose another:

• Fast: quick answers for simple requests.
• Standard: the everyday choice for most requests.
• Thinking: stronger at long or difficult work, such as redesigning a page. Claude Opus 5.5 is here, and it is where the assistant starts.

Each group has a Claude model and an OpenAI model. The number beside each model is what a typical message costs compared with Claude Opus 5.5: 1× is Claude Opus 5.5, 0.5× costs half as much, 0.03× about a thirtieth, 2.7× almost three times as much. You always pay for what each message actually uses, from your AI credits. Every model is open to every store. A model that says Not set up cannot be used on this server yet.

Your choice is remembered in this browser and applies to your next message. Refining a migrated design (Import your store) always uses Claude Opus 5.5.

Dictating

Tap the microphone and speak; tap it again to stop (it stops by itself after two minutes). What you said appears in the message box, where you can read and change it before you tap Send. The first time, your browser asks to use the microphone.

Dictation uses a speech model and costs a little from your AI credits, by the minute. While you still have your free first request, dictating it is free.

AI credits

The assistant runs on AI credits, charged as it works, the same for every model: 100 credits are $20. Your balance is at the top of the assistant, beside its name; tap it to buy credits. Your first request is free. A request that changed nothing in your store because the assistant could not do it (its provider failed, or the practice assistant of a test copy did not know it) does not use it up.

Customer emails

Some emails print your customers' sign-in codes and gift card codes, so the assistant changes one in two steps:

1. Storeloom checks what the assistant wrote. A change is refused when it adds a link, a picture or a web or email address that is not your store’s own, also as plain text, or anything that could hide one. The assistant is told why and can put it right; you are not asked about a change that was refused.
2. You see what changes and choose Allow or Deny, in Just do it too. The card names the email, shows its Subject before and after when that changes, says when the email is switched on or off, and lists the lines of its HTML that change: − for a line taken out, + for a line put in, with the lines around them. Going back to the built-in email asks the same way.

Nothing is saved before your Allow. If you or a colleague changed the same email while the assistant waited, it is not saved either: the assistant reads the email again and asks again.

The assistant can add your store’s own addresses (your shop, an order’s page, your pictures in Files), reword and restyle. It can also link to the websites you approved in Emails › Email settings (Websites the AI may link to), such as your social pages; other websites you add yourself, and the assistant keeps the ones an email already has. An email with an element such as <meta>, <link>, <form>, <script> or <svg> in it is yours alone to change.

Ask it for a test (“send me a test of the shipping confirmation”) and it sends the saved email, with sample data, to your own email only, as Send test email does; up to five a minute. The test is in Settings › Users › Activity log.

Every email change the assistant makes is in Settings › Users › Activity log, with See what changed, and can be undone in Settings › Time travel.

Pictures it sets

Every picture the assistant puts on your store or in your emails is a file in Content › Files: a product’s, a variant’s or a collection’s picture, a logo, the picture shown when your store is shared, a blog post’s, a theme setting’s or one in your theme’s code. Attach a picture to your message, or upload it to Files, and the assistant uses it from there; it can also copy a picture it read on your old store into Files. A picture on another website is refused, as that website would learn of every visit to your store. A picture you chose yourself from another website stays when the assistant changes something else, and you can still set any address yourself.

Changes you make yourself

Who gets the store’s emails, the sender address, reminders and the websites the AI may link to are changed by people in Emails and its settings. Courier credentials, Autopilot campaigns and shopper-chat settings are also changed by people. The assistant makes and changes discounts only after your Allow, in Just do it too.

Add the old store under Import your store before asking the assistant to read it. It starts at the old store’s home page and then opens only links and images it found on the pages it read for the same message: an address you paste is opened when one of those pages links to it. To bring one product, ask it to start from the home page or from a collection that links to that product.