General settings

Open Settings › General.

Store

• Store name: what shoppers see.
• Store email: customers' replies to your store’s emails go here, and your contact policy can show it.
• Store phone: your store’s phone number, such as +359 2 123 4567. Something that is not a phone number is named under the field, and Apply waits until it is corrected.
• Legal name, Country and Time zone. Every date and time in your admin is shown in the store’s time zone, whoever looks and wherever they are: an order, its timeline, Time travel and the activity log all agree. Dates are written the way your admin language writes them (in English, 12 Nov 2026, 22:06).
• Currency: prices are stored in this currency. Every currency is on the list, the usual ones first, and typing a code jumps to it. It locks once your store has anything counted in it: products, markets (their exchange rates are against it), delivery prices or free-delivery amounts, a cash on delivery fee, payment rules or discounts with amounts, gift cards or store credit, orders or draft orders, a return fee, the VIP email’s amount or campaign budgets. The field then says which of these your store has, and the currency can’t be chosen. Nothing is converted for you: change the currency before you set these up. The Standard delivery your store started with doesn’t lock it while you haven’t changed it: it takes the new currency’s price.
• Preview address: the address Storeloom gave your store, such as ejg3k1.storeloom.com. It cannot be changed; connect your own domain in Settings › Domains.

Units

How weights and sizes are entered and shown across your admin: products, Bulk edit, shipping rates by weight, orders, returns, custom items, packing slips and exports.

• Unit system: Metric (kilograms or grams, sizes in centimetres) or Imperial (pounds or ounces, sizes in inches).
• Default weight unit: kilograms or grams when metric, pounds or ounces when imperial. A new product’s weight starts in it, and rates, orders, packing slips and exports show weights in it.

A new store starts metric, in kilograms. A store made in the United States, Liberia or Myanmar starts imperial, in pounds.

Changing them converts nothing already saved. A product keeps its weight in the unit it was given in, and its packed size in the unit it was given in; orders and shipping rates keep their weights in grams. Only how weights and sizes are entered and shown changes from then on: a box of 10 × 8 × 4 cm shows as 3.94 × 3.15 × 1.57 in, and stays 10 × 8 × 4 cm until you change it.

Order numbers

How new orders are named. Orders keep the name they were placed with.

• Sequential numbers, counting up from the Next number (the hint names your next three, such as 1001, 1002, 1003). The next number must be higher than any order so far.
• Random codes: four letters and two digits, mixed, such as KD4R7M.
• A Prefix (before it, such as # or PP-) and a Suffix (after it, such as -BG), each up to 10 letters, digits or # - _ . /

Preview shows how the next order will be named.

Admin colour

The colour of this store’s admin, so you can tell your stores apart at a glance. Only you and your team see it; shoppers do not.

Languages

Shows the languages your store is offered in. Manage languages opens Settings › Languages.

Store assets

Brand opens your brand: logos, colours, slogan, description and social links, used across your store, emails and search results.