Campaigns

Open Growth › Campaigns. A campaign is a marketing effort, such as a newsletter, a run of posts or an ad, with a name and a tag: the word its links carry (as utm_campaign). Every visit that arrives through a link with the tag, and every order such a visit leads to, counts for the campaign.

Create a campaign

Choose Create campaign, fill it in and press Apply in the bar at the top:

• Name, such as “Spring sale 2027”. The Tag follows the name (“spring-sale-2027”) until you type your own: letters, digits, “-”, “_” and “.”. Each campaign has its own tag; capitals do not matter.
• Starts and, if it has one, Ends: visits and orders count from its first day.
• Where it runs: email, social posts, social ads, search ads and so on, for your own overview.
• Budget: what it costs, in your store’s currency, to see the return on it.
• Note, for your team.

Edit changes it later; a new tag counts the links with that tag. Delete removes the campaign; its visits and orders stay, and Attribution still shows its tag.

Build a link

On a campaign’s page, Build a link makes a link to any page of your store that counts for it: the Page (such as / or /products/clay-mug), the Source (where you put it, such as newsletter or instagram), the Medium (such as email or social) and, if two links share a place, the Content. Copy the link into your email, post or ad.

For print, a shop window or anywhere a long link won’t do, press Make a short link and QR code. You get a short address on your store and a QR code to download. It opens the same page and counts for the same campaign, and it’s listed with your URL redirects (Content › URL redirects) as Campaign short link, where you can remove it. The page is one of your own store’s, such as / or /products/clay-mug; an address of another site is refused.

Results

Each campaign shows its Sessions, Orders, Conversion rate (the share of its sessions that placed a storefront order), Sales (in your store’s currency, less refunds), and with a budget the Return on budget (sales for each unit spent) and the Cost per order. By where the link was splits them by source, medium and content. The list shows each campaign’s days, tag, sales, orders and sessions, and whether it is Planned, Running or Ended.

In detail

Further down, In detail takes any period and shows Customers (orders from new and returning customers), Items sold (the 10 with the most sales), and the visits by Devices and Countries. These figures are before refunds.

Tags without a campaign

If links with a tag that no campaign has brought visits in the last 90 days, for example from an ad you tagged yourself, the page lists the tag; Make it a campaign starts one with that tag.

Who can change campaigns

Everyone on your team sees campaigns; owners and admins create, change and delete them.